Schwarzkopf Salon Personalised Direct Marketing

Personalised direct marketing can significantly increase response rates and you can trust Centrica to deliver personalised direct mail that connects with your customers.

As well as highly personalising direct mail content we use online personalised URLs that allow the person to directly respond via their own unique web page.

Working with Henkel and the Schwarzkopf brand, we created a highly-personalised spoof magazine targeted at Hair Salon owners. The magazine featured the owner and Salon name throughout the publication, as well as providing a specific URL / web page with their name so they could enter a competition easily and quickly.

The salon owners responded well to individual communications increasing the response rate and building better relationships between salon owners and the Schwarzkopf brand.

Project services included:

• Magazine creation and personalisation advice.
• Personalised magazine printing.
• Fulfillment – magazine + hair colouring brush.
• Plastic wrapping and personalised mailing services.
• Data handing and management.
• Competition license application and management.
• Creation of personalised URLs.
• Direct response reporting.